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Tata Communications to raise trademarking in India, US


  • Tata Communications today said it is evaluating to enhance branding activities in India and the US and may even include Singapore and Hong Kong depending on opportunities.
  • The company has decided to spend 3 per cent of its net revenue every year on branding activities.
  • Tata Communications’ revenue from operations for 2013-14 fiscal stood at Rs 4,330 crore. It is yet to declare its annual financial result for 2014-15.
  • The telecom firm also plans to reach out to those decision-makers in business who do not have technology background but need communication services for their business.
  • Outside India, the awareness was lower but brand received positive sentiment. As per research agency TNS, Tata Communications is currently a positive brand.
  • The company recently tied up with London’s Heathrow Express to wrap entire fleet of trains with its livery.
  • Tata Communications strategy for India will be different from that being applied in UK.
  • The company is working on branding plan for India which it may announce in a couple of months.

Source: The Economic Times

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