Arnab, Modi, Kejriwal, and Young Generation – What’s the Connection?
Why Arnab Goswami has highest TRP among English news channel anchors, why AAP is set to become ΓÇÌone clickΓÇÕ wonder child, ┬áand why Modi won in 2014 and will win in 2019?
When I think about these presumably unconnected points, I find a pattern there.┬á Let us first talk about the pattern itself and the cause of underlying pattern latter.
Arnab Goswami, the most watched English news channel anchor has around 602% higher TRP than the nearest competitior1 as per latest BARC report and this is when he is most talked, presumably hated and laughed online by young social media savvy generation. TVF made a hit series just by making fun of Arnab (TVF Qtiyapa). So the thinkable question is- if young generation loves to make fun of Arnab yelling on TV, who is watching Arnab?┬á Not my father age people of courseΓÇª.not ladies by any chanceΓÇª.Children is big no-noΓÇª.So obvious answer is ΓÇ£Young generationΓÇÙ onlyΓÇª..So though they make fun or hate the dog fight on the show, they watch because Arnab is raising questions of national interest, taking sides and positions on topics which were untouchable earlier. He asks questions in manner which a young educated frustrated person want to ask┬á our politicians and ministers on their face directly!
Source:┬á1 BARC|All India 1 Mn+|22+Males|All days, 24 hours|Wk 31 to Wk 36 2016|ImpressionsΓÇÕ000
(Source for pic:www.fakingnews.firstpost.com)
AAP, the full form- ΓÇ£Aam Aadmi partyΓÇÙ ( the abbreviation and full form looks like having contradiction in themselves J ) which is in news these days ( they love to remain in news, whether good or bad) for all wrong reasons, came to power with unprecedented mandate and high hopes from all section of society. ┬áThe whole campaign of AAP during election in Delhi was majorly run over social media.
┬áWho was running those campaign, who were reading, reacting and watching those campaigns? Again the answer is ΓÇ£primarily young generationΓÇÙ. The foot soldiers were young generations.
Modi, our honorable PM, has 22.8M twitter follower, similar staggering figures on other social media sites. Again who follows social media- ΓÇ£Most young generationΓÇÙ. The type of Mandate he got cannot be without young generation support when 65% of our population is between 20-35 year brackets.
Caveat: I am nowhere intend to conclude that the above argument is absolute and the support of young generation is ΓÇÌthe onlyΓÇÕ reason for the success mentioned above. My only point is to point towards the trend which I feel is the primarily reason though there might be many other reasons as well but those may not be most significant ones.
Having establish the fact the all these presumably disconnected points looks to be connected via one common thread- ΓÇ£Support of Young GenerationΓÇÙ, question to be asked is ΓÇ£ Why Young Generation?ΓÇÙ
The only answer I can logically conclude or infer is ΓÇ£Young Generation(my, hopefully I can say so) is much more ΓÇÌnationalistΓÇÕ than the previous generation (my fatherΓÇÕs) because this young generation do not have ΓÇ£hesitation of past or historyΓÇÙ ( a phrase hijacked from PMΓÇÕs Speech)
Most of this generation is born after 80ΓÇÕs and they have not experience the pains of partition, humiliation of ΓÇÌ65 (therefore fear of china), ΓÇÌ71 or emergency of ΓÇÌ75 or the cold war era. So these people do not look at Pakistan as ΓÇ£misguided young brother who will come home one dayΓÇÙ, the way our father and grandfather generation saw Pakistan! Neither they have feeling of being inferior to china or any other nation and above all the feeling of ΓÇ£Capitalism (and thereby US) is evilΓÇÙ, the hangover of Nehruvian NAM philosophy and socialist policies.
This generation feels India is one nation. They donΓÇÕt feel that Pakistan will come and join India one day. They believe that India and Pakistan are two different countries and take tough stand on why Pakistan keeps attacking India with terrorist or otherwise. They are vocal and more empowered than our previous generations. They feel that they can make change and they have say in government and its policies. Thus, they are more nationalist and feel proud as one nation.
So whether it is success of Arnab or AAP or PM Modi, it is the ΓÇ£NATIONALISTΓÇÙ theme which underlines the support of Youth and therefore their success. And I sincerely hope it remains so for coming generations too as then only we can become a more integrated nation with sense of pride which is so important for a nation to succeed.
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