Mission Mangalam: Gujarat Government

Gujarat Livelihood Promotion Company (GLPC) is the executive arm of Mission Mangalam. Mission Mangalam aims to bring the critical mass of resources to address by creating a single platform for stakeholders like Banks, Industry Partners, Micro Finance Institutes, Skill Imparting Institutions etc. to deliver desired outcomes. The objectives of this mission are:

• Empowering the Poor by organizing them into SHGs/Federations/other Collectives.
• Empower the poor through ensuring access to Financial Services.
• Enhancing existing livelihoods and enhancing incomes
• Explore livelihood opportunities through newer ventures in rural service sector
• Developing Inclusive Value Chains

There is a total of 24 lakh women who are currently active under 2 lakh SakhiMandals/Self Help Grous(SHGs) in the state. They are managing to the tune of Rs. 1000 crores through bank linkage.

Eligibility:

                This scheme strives to serve to the underprivileged women as well as members of vulnerable communities/groups in the state

Benefits for Corporates under this Mission:

• The concept could be incorporated into brands. There is a premium for brands that communicate concepts such as Mission Mangalam.
• The Cost of Capital for this element of the value chain with available subsidies could be as low as 3%.
• The debt would be on the books of the small entrepreneurs / SHGs / Producer groups, therefore the corporate headroom for debt would not be reduced.
• The credit guarantees as required would be provided by the bank or the small entrepreneurs.
• Facilitation from government of Gujarat for fast track approval and clearances.
• The small entrepreneurs / SHGs / Producer Groups would be provided marketable skills funded by Government and this could possibly be a strong corporate communication
• Convergence with government Welfare schemes
• Many of the SHG members have traditional knowledge and skills in handicrafts, handlooms, food processing etc. which can be leveraged upon by the corporate.
• The corporate would be able to leverage SHG members’ access to personal and community assets such as land, irrigation sources, conveyance facilities, infrastructure, pasture land, forest produce etc.

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