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Luxury brands like Maserati, Ducati plan a comeback trail to India with new strategies

News:

  • Several international luxury brands  are making a return to India with reworked strategies, after failing to make a mark in this high potential market in their first outings.
  • British luxury menswear and accessories brand Alfred Dunhill, which brought the shutters down on its stores in India in 2012, is busy making a comeback strategy.
  • These brands are looking to tweak their product, pricing and distribution strategies to suit the local market and set realistic goals in a nascent market that lacks good infrastructure for luxury marketing.
  • La Perla is re-entering the Indian market with a new partner, Vikas Jain, co-founder of phone maker Micromax, who believes that to succeed in India an international brand must craft a business model that takes into account uniqueness of the local market.

Source: ET

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