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Karbonn set to start assembly lines, factory in India


  • Karbonn will open assembly lines in Noida and Bengaluru and a factory in Hyderabad within the next 12 months, executive director Shashin Devsare said.
  • Karbonn, a joint venture between the Bengaluru-based United Telelinks Ltd and Noida-based Jaina Marketing and Associates Pvt, Ltd, is seeking to test the waters for a manufacturing push under Modi’s “Make in India” programme.
  • Indian companies including Micromax and Karbonn are vying for market share with bigger rivals like Samsung Electronics and new Chinese entrants like Xiaomi Corp. and Gionee.
  • Karbonn, which is targeting the low- and middle-income segments unlike bigger rival Micromax and Samsung that are also aiming to tap high-income brackets, currently imports 100% of its devices.
  • With “Make in India”, Devsare said the company plans to manufacture 70% of the devices in India.
  • The only advantage of manufacturing in India, at present, analysts say, apart from the labour cost, the time to market the product will be reduced, company may save on shipping charges and have tax holiday.

Source: livemint

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